At the start of every project, I begin my process by researching. Researching helps me to fully understand the subject I am designing for, and allows me to view the subject from multiple different angles.
After I complete my research, I begin to write out wordlists. These lists help me to think about my subject matter in a more detailed way. After I complete a couple set of wordlists, I will go back and find a couple of strong words to help guide my sketches.
After I have finalized what words I feel best convey the design of the project, I will then begin to sketch out many different directions. These sketches are very loose and are meant to convey my ideas in a quick manner.
After I have sketched out a lot of ideas, I will then go back and decide on a couple of directions. From this point on I begin to work on the computer, and start to develop these ideas digitally.
Once I had finalized on going with the water tower logo, I revised the logo one more time. This revision helped me to sort out some last minute design problems, and allow the logo to fully embody the brand spirit of strength and boldness.
For the colors of the brand, I wanted to convey a calm yet energized feeling. To achieve this I combined multiple blues with a pop of orange. This color palette allowed me to create designs that were both bold, and subdued.
LOGO COLOR EXPLORATION
After I had finalized the color palette for the brand, I began to explore color for the logo. During this stage I explored several different colors, but eventually found that the logo worked best in balsamroot orange, vista blue, black and white.
VISUAL THEME SKETCHES
For the visual theme, I wanted to create a cohesive design that reflected the natural elements of Troutdale. When I visited Troutdale, I was heavily inspired by all of the surrounding nature, and how that nature was incorporated into the town.
VISUAL THEME DEVELOPMENT
Once I had finalized a couple of directions for the visual theme, I took those sketches and began to develop them in a digital environment.
BRAND IDENTITY APPLICATION
Once my visual theme and color palette were fully developed, I began the process of applying the brand to real world situations.